Building your business in this Pandemic
“If things start happening, don't worry, don't stew, just go right along and you'll start happening too.” ~ Dr. Seuss
In this generation of competitive choice-making, it has been a rather challenging time to drive your business for the audience you wanted to reach and finding unique values that your business stands out from the rest. You are always on the field running to achieve your startup's dream vision and there is always a competitor who joins along in the race creating a tug-off situation. What makes you stand out is the emotions associated with your business. As an entrepreneur or a team of business executives, we face many internal issues at the start while taking our idea to the people that we want to reach out to. A strong team with supportive heads could be the only asset that can keep us supportive both in terms of growth and sustaining our business.
We must also consider the external situations that can come into play while trying to execute an idea for commercial usage. One such factor is what we are facing right now in this pandemic of COVID-19. There has been a massive change in many industries and businesses are finding a new way that they can adapt to survive. One such change is working from home culture, where employees work at their comfort taking care of their family. Work from home has saved tons of costs for businesses as well as the employees including commute charges, bills, rentals, and much more. In a way, it has also saved ample time and businesses found an increase in productivity amongst its employees.
Apart from this, have you ever considered the fact that this situation can be a boon to light our ideas? What if we could use these external factors in our favor to raise a new idea and make this work as a challenge to these unprecedented times? Yes, many entrepreneurs have vested their time wisely in building their startup amidst the spreading coronavirus. Some sectors include E-Learning, Healthcare, AI (Artificial Intelligence) and many other technology-based startups are on the cusp of development. One such technology that boomed its way through this pandemic is FYI Health. Based in New-Delhi, this startup has made all the way to create a technology called FYI Health Post that automatically detects your health-conditions and other parameters through an enabled auto-detection system. This startup is backed-up by an ace cricketer Gautham Gambhir that has evolved in this pandemic.
On the brighter side, many employees have transformed their livelihood by exploring the unknown self freelancing in their fields of interest. Due to pandemic restrictions, many companies had to undergo downsizing as a result of which, employees found a threat of holding their jobs. People started to explore their passion freelancing on their interests and trying to make a living out of it. Subtly, freelancing has added security to the existing lifestyle for some people making an additional source of income, and for the others, freelancing has helped them gain exposure to their passionate fields in a live-work-based environment at their comfort. With Ecstasy Creatives, many have started their freelancing career and made a way to their professional growth. It has equipped people to work independently earning their significant worth.
It all ends with the question that the nation is concerned about is whether we will go back to the normalcy in our daily lifestyle. Looking on the other side where people have accepted this stage of new-normal, this lockdown and pandemic have taught us all to live life in an unexpected way transforming ourselves to grow stronger and though we are apart we stay united.