In the modern days, where branding plays an important role of any business, SEO is something that's crucial to improve your Online presence. Now, you can do basic SEO for your website on your with following these steps.
Check your website sitemap:
This is to check if your website is easy to use. This should be done from a consumer’s perspective by asking your friend to use your website or someone who uses many websites frequently. The main point is that any page of the website should be accessible from any page of the website in a maximum of 3 clicks.
Make sure your website has the following pages:
FAQ, Contact, About us, Privacy policy, and Terms and conditions, are essential for a website. If your website has a blog, make sure the public can comment on it so that the Google trust rating increases. You can also remove comments that are harsh or not required. Make sure to add all the share buttons that would make sharing your document/ website, on a larger scale,easier.
Usage of ALT attribute:
This is to describe your images on your website so that the google images could also easily index your image. This step makes sure that your website’s image gets added to the google’s data of images. So when others search something in google images your image may pop up and that will lead to your website. Use videos in your website, preferably youtube links so that google can easily backlink that back and forth to youtube and to your website. Videos also make people stick to your website and that is preferred over long paragraphs so that the viewers can understand what your website is all about and what it is expecting you to do.
Use meta tags in your HTML code:
Even if you are not a coder it doesn’t matter! Just add the below 2 lines of code to your HEAD container in your HTML code.
The main meta tags are:
Meta description which gives the description of the current page of your website. Ex < meta name="description" content="Free Value ads" >
Meta Index which tells google to index your website so that it can index your website to show in Google results. Ex < meta name="robots" content="index" >
Meta follow which tells Google while indexing if you endorse all the links present in your website. Ex < meta name="robots" content="follow" >
Meta keywords tell google about the keywords that you have used in the website so that it can index and show in google results when the same keyword is used. Ex < meta name="robots" content="ecstasy,creatives,freelancing" >
Connect your website to google analytics :
An easy task to highlight your page on top. You just have to follow the steps in the given link . This is done so that you can track information about your website and know where you stand and ways to improve it. Using this you can also improve your keywords which you want to use for your website.
Make sure you are in all social media platforms:
Just link your social media accounts to the website, so that Google can take the outside sources to consider while ranking your website than the content that’s in your website already. So if someone has praised you in social media or anywhere on the internet then your ranking will increase greatly.
Also, publish research content( if that is relevant to your website), encourage comments and community, and build backlinks as a podcast guest. Make sure to prune zombie pages (zombie pages are useless pages in websites) because even one useless page can make your index rating decrease. If you still want the zombie page then just do not use any index in robots meta, but pruning them is best.