There are zillions of brands in this blue rock that we call home. Each of these brands has a unique story to tell and these stories are told in their own unique manner. These upon reaching the internet become undying stories that are preserved for ages. This undying nature of the content is both boon and bane to the brands. Boon aspect of this is that your branding journey can be mapped, measured and studied upon. However, there is a lot of downfall for this constant preservation of your messages.
It generates a lot of content noise. “Content noise” is the term coined to define the stagnation and distraction caused by content generated and found across the Internet. An increase in content noise, in turn, increases the chaos of the internet. It dissolves your message even before it reaches the target audience. It doesn’t allow you to revamp your old messaging to suit the newer generations.
So how does one avoid the “Content Noise”?
Well, You can’t. It is inevitable. However, there are ways to push through this content noise. One should be clear to not add to the existing content. The content must be sound enough to resist the noise and reach the target audience. This creates the ideal need for reinforcement and rebranding of content. Rebranding not only proves to be the ideal tool for preventing Content Noise generation, but it also proves to be financially efficient.
Rebranding
It is based on the idea that each person is sitting in a gold mine of content that can be rebranded into different forms. For example, a 30 Min content can be rebranded into video snippets for stories and posts, podcasts, blogs, blog posts, Instagram posts, ebooks, audio books.
These different forms of content are capable of spanning at least 7 social media platforms which include Whatsapp, Instagram, Facebook, Youtube, Twitter, Linkedin, Medium, Spotify and Soundcloud. Rebranding helps in reinforcing your message, as the source of all the rebranded content is the same, The same messaging in the parent content is carried across all the platforms. When this content is consumed by the user.
The user constantly keeps getting the message, thus being aware of the brand even at a subconscious level. It also allows the brands to change their messaging and revamp it with the younger generation in mind. When the source content is reinforced with SEO keywords and rebranded, it generates a lot of traffic on the brand website.
On the financial aspect, Rebranding is ideal for all digital marketing campaigns. It cuts the cost involved in creating new content and is capable of feeding your content stream for months. Constant feeding of content helps in community building and tribe building as people of your tribe will have easy access to you.
Another trump card of rebranding is that it helps you in going analog and totally avoids all the digital noise. Your content can be rebranded into books. This shifts your level of competition and may also give you an edge over all your competitors fighting in the digital space.
In conclusion, Rebranding is an effective way to convey your brand story and get through your message through the content noise. It helps in reinforcing your message and making it consumable across various platforms. It helps in narrating your story and gives you control over how it must be perceived by your tribe. It enables you to be innovative and encourages you to repurpose your content in a non -conventional manner. In this digital era, where each content floats as a particle in space, rebranding makes you the shuttle which helps you tether with your message.